With Rebecca Taylor-Shaw | Claw Culture Brand Ambassador | Nail Tech | Educator

Let’s nail your pricing questions....

When it comes to pricing, budgeting and anything to do with finances, it’s a bit of a minefield! We never know if we are charging too much or not enough, and often base our prices on other competitors in the area. We need to start charging our worth, and pricing our nails based on the talents we have! I am going to break down some general pricing queries, so that you can see roughly how much Claw Culture products cost, per set of nails, which will enable you to adjust your prices accordingly.

Claw Culture increased a small number of their product prices on 1st October 2024, however; I’m sure you will agree that the products are fantastic quality and they've held their prices for a number of years, but with costs skyrocketing everywhere, a little increase to ensure that we keep receiving exceptional quality products, as well as fantastic customer service, is well worth it! 

Different shapes, lengths and styles of nails, will use different amounts of product. Below is a brief breakdown of how many sets of nails, on average, you will get out of each product.

The new price for the base coat, top coat, and the colours from the core collection (001-120), is now £7.50 each. On average, each bottle will last for around 30 sets, therefore costing only £0.25 per set - an absolute steal! You can also purchase 3 gel polishes for £20, which would be even cheaper at only £0.22 per set.

The price of the builder gels was unchanged and costs only £9.99 per bottle. On average, you’ll get 20 sets per bottle, which works out at just £0.50 per set. 

The XL top coat is an absolute must have for every nail tech! It lasts forever - I’d say on average you can get 50 sets out of it! The price increased to £10.50 per bottle, which works out at only £0.21 per set. 

A full set of builder gel nails, with gel polish (including dehydrator, primer, builder gel, gel polish and top coat), will only cost around £1.30 in products, and it will be even less if you buy bundles and use discount codes! If you charge £30 for a set of builder gel nails, you could be making a profit of over £28! 

As always, Claw Culture have some incredible offers available, such as builder gel bundles, gel starter kits, acrylic starter kits and student kits - by purchasing kits and bundles, you can create gorgeous nails for even less than the amounts stated above. A fantastic way to save money and keep your products well stocked, is to purchase the gel subscription box - for £19.90 you get 3 gel polishes of your choice, a free nail file OR glitter, and it will be shipped direct to you each month. There’s also a new builder gel subscription box available - it’s £29.99, every 90 days, and you will get 3 builder gels of your choice and 3 nail files. 

You can also take advantage of the brand ambassador discount codes, which will give you 10% off your purchase - use my discount code REBECCA10 to get even more savings! And if you spend over £40 you will get FREE shipping. 

Follow the link below to take you to the deals and salon packages page, where you will find all of the bundles, kits and subscription boxes available, to save you even more money! https://clawculture.com/collections/offers-kits